hello.
my name
is Avril losacco.
Passionate about strategic brand marketing.
Trained in creative problem-solving.
WELCOME TO A MINI TOUR OF MY CREATIVE UNIVERSE.
My goal is to deliver results. My strength combines the creative skills as a designer with practical insights in sales and marketing to strategically think in context of business needs, brand intent, design quality, and customer values.
01 PROFESSIONAL
PROFICIENCY LEVEL
DESIGN
100%
ADOBE CC
95%
MULTIMEDIA ADVERTISING
95%
MICROSOFT OFFICE
90%
ART DIRECTION
100%
BRAND IDENTITY
95%
WEB / HTML
80%
MARKETING AUTOMATION
90%
PROJECT MANAGEMENT
90%
COMMUNITY OUTREACH
85%
SOCIAL MEDIA
85%
DATA ANALYTICS
90%
COPY WRITING
80%
INFOGRAPHICS
95%
AUTOCAD
80%
02 Experience
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Art Direction & Graphic Design
-
Print & Digital Advertising
-
Project Management
-
Experiential Design & Spatial Planner
-
Google Ads & Analytics
-
Web Design & SEO
-
Brand Marketer & Identity
-
Community Outreach & Networking
2019-PRESENT
Senior Director of Marketing
Service First Information Solutions
Built a cohesive, recognizable brand identity and online presence. Spearheaded all digital marketing initiatives and awareness/conversion campaigns. Online visitor growth continues to exceed yearly forecast.
2014-2020
Founder, Creative Director
The Icery (PA)
Established from concept to origination. Managed and trained staff, including customer service and quality presentation. Leadership roles on several community projects with the town’s Economic Development Committee (LEDC) and Business Professional Association (LBPA).
2012-2016
Interiors & Communication
IKEA (Corporate Store in PA)
Analyzed and developed creative strategies with sales partners to achieve KPI goals through effective display solutions and planning within prescribed timeline and budget. International representative for brand continuity and lead designer for the Children's Home Improvement Project at the US pilot store.
1999-2000
Art Director
Price McNabb Advertising (NC)
Worked closely with creative director and copywriter to concept and produce visually compelling and successfully targeted advertising for Fortune 500 companies such as Lowe's Home Improvement, Continental Tires, Starbucks, Pinehurst Resort.
2016-2019
Director of Marketing
NCS, National Credit-reporting System (NJ)
Responsible for developing marketing initiatives and effectively managing resources set out in an annual marketing plan to drive increased revenue for the company.
2011-2019
Creative Director
Losacco Creative (PA)
Concepts, manage, and produce stunning visual communication and strategic marketing solutions including cross-channel advertising, infographics, brand identity, outdoor, direct mail, books, websites, and spatial planning.
2003-2011
Designer & Brand Marketer
C. O'Brien Architects (PA)
Responsible for project management of architectural services and implementing strategic marketing initiatives for clients. Worked closely with external vendors & trade partners to ensure that all construction documents were accurate, code compliant, and delivered on time.
04 CONTACT
I am confident that my sensitivity in understanding the balance of creative design, targeted communication skills, strong team collaboration and self-direction offers an opportunity to enhance any team.
Contact me to continue a discussion and better understand how I can best compliment your company.
Smiles,
Avril Losacco
Tel: 610-299-8617