hello.

my name

is Avril losacco.

Passionate about strategic brand marketing.
Trained in creative problem-solving.

WELCOME TO A MINI TOUR OF MY CREATIVE UNIVERSE.

My goal is to deliver results. My strength combines the creative skills as a designer with practical insights in sales and marketing to strategically think in context of business needs, brand intent, design quality, and customer values.

01 PROFESSIONAL

PROFICIENCY LEVEL

DESIGN

100%

ADOBE CC

95%

MULTIMEDIA ADVERTISING

95%

MICROSOFT OFFICE

90%

ART DIRECTION

100%

BRAND IDENTITY

95%

WEB / HTML

80%

MARKETING AUTOMATION

90%

PROJECT MANAGEMENT

90%

COMMUNITY OUTREACH

85%

SOCIAL MEDIA

85%

DATA ANALYTICS

90%

COPY WRITING

80%

INFOGRAPHICS

95%

AUTOCAD

80%

 

02 Experience

  • Art Direction & Graphic Design

  • Print & Digital Advertising

  • Project Management

  • Experiential Design & Spatial Planner

  • Google Ads & Analytics

  • Web Design & SEO
  • Brand Marketer & Identity
  • Community Outreach & Networking
2019-PRESENT
Senior Director of Marketing

Service First Information Solutions

Built a cohesive, recognizable brand identity and online presence. Spearheaded all digital marketing initiatives and awareness/conversion campaigns. Online visitor growth continues to exceed yearly forecast.

2014-2020
Founder, Creative Director 

The Icery (PA)

Established from concept to origination. Managed and trained staff, including customer service and quality presentation. Leadership roles on several community projects with the town’s Economic Development Committee (LEDC) and Business Professional Association (LBPA).

2012-2016
Interiors & Communication

IKEA (Corporate Store in PA)

Analyzed and developed creative strategies with sales partners to achieve KPI goals through effective display solutions and planning within prescribed timeline and budget. International representative for brand continuity and lead designer for the Children's Home Improvement Project at the US pilot store.

1999-2000
Art Director

Price McNabb Advertising (NC)

Worked closely with creative director and copywriter to concept and produce visually compelling and successfully targeted advertising for Fortune 500 companies such as Lowe's Home Improvement, Continental Tires, Starbucks, Pinehurst Resort.

2016-2019
Director of Marketing

NCS, National Credit-reporting System (NJ)

Responsible for developing marketing initiatives and effectively managing resources set out in an annual marketing plan to drive increased revenue for the company.​

2011-2019
Creative Director

Losacco Creative (PA)

Concepts, manage, and produce stunning visual communication and strategic marketing solutions including cross-channel advertising, infographics, brand identity, outdoor, direct mail, books, websites, and spatial planning.

2003-2011
Designer & Brand Marketer

C. O'Brien Architects (PA)

Responsible for project management of architectural services and implementing strategic marketing initiatives for clients. Worked closely with external vendors & trade partners to ensure that all construction documents were accurate, code compliant, and delivered on time.

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04 CONTACT

I am confident that my sensitivity in understanding the balance of creative design, targeted communication skills, strong team collaboration and self-direction offers an opportunity to enhance any team.

 

Contact me to continue a discussion and better understand how I can best compliment your company.

Smiles,

Avril Losacco

avril_losacco@yahoo.com

Tel: 610-299-8617

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